MWC 2012 – What to Expect
As we head into Mobile World Congress 2012, I couldn’t help but look back at the post-MWC ’11 blog entry I posted. The upshot a year ago? 4G = LTE.
So now here we are, one year later, and the idea of something other than LTE being the priority for companies exhibiting at and visiting MWC is just silly.
So what can we expect this year?
I think we can expect exactly what you would think – new products and services based on LTE.
This year, I think it’s clear that the excitement surrounding LTE is likely to be in the area of devices, such as tablets, smartphones and other core hardware, of which there are many tens already today.
And considering that Altair is a chipset manufacturer that is providing the brains behind all these devices, I guess it’s understandable that we have 80+ meetings booked at MWC this year with customers, partners and the media/analysts.
But there is something else that is sure to be making some noise at this year’s show, although the bigger splash may take place next year.
The something else is Google, Facebook and other “service” providers.
And I have a feeling that they are going to make it clear that LTE is not just the next generation of devices and network that will provide faster performance than 3G.
So off we go to Barcelona, and I’ll be sure to circle back with you after the show to let you know what took place. ¡Hasta luego!
- Eran Eshed