There is nothing quite like seeing something as the truth, and then watching as others slowly get the idea.
For example, I have a friend in the States who is a big college basketball fan. But for some reason, he doesn’t like the big teams like Duke, Kentucky, Syracuse or even an underdog like Gonzaga. No, he decided to like Saint Joseph’s University, a little Jesuit school in Philadelphia with a long history of not doing anything particularly spectacular.
For several years, he used to tell me that the team had something special going on and I used to say, “Why don’t you start caring about a REAL team?”
Well, lo and behold, in the 2003-04 season, the team put together an incredible season in which it went the entire regular season without losing a game, and then made it all the way to the Elite 8 in the NCAA tournament, a significant accomplishment even for the more famous teams. And the special season was capped off by this cover of Sports Illustrated.
I was happy for him, but more importantly, he had the ability to bask in the glory of the entire country seeing that he was right.
Well, while this is not a 100% parallel, the 4G industry has had a similar feel, with WiMAX being the Kentucky and LTE being the underdog for several years.
But over the last year, the tide has turned and several weeks ago, LTE landed in the business equivalent of Sports Illustrated. Not only did LTE make it into the Harvard Business Review, it made it into a column by Eric Schmidt, outgoing CEO of Google.
I encourage you to read the piece, but I will include a short excerpt here:
First, we must focus on developing the underlying fast networks (generally called LTE). These will be 8-to-10- megabit networks, roughly 10 times what we have today, which will usher in new and creative applications, mostly entertainment and social, for these phone platforms.
Since we started with a basketball analogy, I’ll finish with one, too, given that Google’s CEO now considers LTE – and not simply 4G – as the key to fast networks – and to his business – for the near-term future …
This game is over.
And now the real fun begins.