You know, it’s very exciting when a market begins to grow. After all, it is confirmation for the early entrants, and the opportunity is energizing for all involved. And that’s a good thing.
But there are certain defining moments for markets, and the world has seen the benefits of such moments many times over the years. For example, electric cars have been toyed with for decades, but when Toyota and Honda launched their commercial vehicles, electric cars went mainstream.
The same can be said about many other products.
And while the big guys entering the electric car market spelled the end for small innovators, that’s not the case in the wireless world. And that’s why I was so excited to see Qualcomm’s major announcement last week.
You see, the wireless world actually has a strong track record of only getting going when one of the big players – whether a carrier, equipment manufacturer or chip supplier – sidles up to the table and places its bet. So Qualcomm committing to India actually indicates that the market is hitting maturity – and doing so earlier than we expected. Of course, Altair’s been in India for a while, so we’re nicely positioned, even with Qualcomm jumping into the pool.
We’ve been conducting tests with carriers in India for a while, and they were happy with the performance. But they were waiting for the big guys to also enter the market. The big OEMs (Huawei, ZTE, etc.) also were not there. So we were sort of chugging along, supplying small quantities of minor products.
In our market, ecosystems need critical mass established before they ramp up. And we are now at that point in India.
So I anticipate a big boost to sales in India for all the key players. Altair will benefit from it as well. The only question – “when?” and “how fast?” – has now been answered, thanks to Qualcomm!